Coordinate
Officiating operations, scheduled automatically. Upload a tournament and get conflict-aware assignments, sensible shifts, and a public schedule officials can search by name.
Coming soon
SONMA
Thought Lab
We build the solutions most firms only recommend.
Sonma Thought Lab is a strategy and innovation practice. We work with organizations to turn complex problems into clear, working tools — and the tools below are where that begins.
The tools
Live products from the lab.
Field hockey officiating is where we started. The same engine — schedules, people, and judgment under pressure — scales to any operation that runs the same way.
Umpire Assessment
A field-ready assessment tool for umpire managers. Dual-umpire tracking, tap-to-tally zone maps on a real field, private notes, and one-tap export.
Open the toolVU Review Log
A guided wizard for video umpires. Referral tracking, auto-generated read-aloud scripts, and email export — built for the iPad on the desk.
Open the tool
The approach
Three points. One line from problem to proof.
Most work stalls in the gap between a strategy and a working thing. We close it.
Frame
We map the real problem, not the symptom — the constraints, the people, and the way work actually moves before anyone writes a line of anything.
Build
Then we build. Working software and clear process, in your hands in weeks — not a deck that describes what someone else could make.
Prove
And we measure it. If it doesn't move a number that matters to you, it isn't finished. Impact is the deliverable, not the report.
Where we work
Looking for someone who can help?
Twenty years across healthcare technology, financial services, pharma and medical devices, cloud and AI, and sports administration. If your problem lives at the seam between strategy and execution, that's our home ground.